My passion is people and finding creative ways to connect with them.
Over my career I explored different areas in my field, maybe it happened the same to you. However, it’s the “human” aspect of things what I always enjoyed the most: unearthing people’s needs, motivations and behaviours is something that easily gets me absorbed.
Curious and creative by nature, I like to challenge the “status quo” that companies, organisations, and societies have, understanding their contexts and needs, in order to find better and more enriching ways to connect.
With the feet in Barcelona and the head in the World!
Learn from different societies and cultures is what inspires me. In 2013 I moved to London (UK), international hub of innovation and emerging trends. My dream come true!
Working closely with different people and developing new strategies and ideas with a critical and positive perspective is something that I truly enjoy, and there I learned a lot about innovation practices.
My studies in Trend Forecasting at the Central Saint Martins School of London and a mix of experiences allowed me to inform innovation processes and working in international projects for cutting-edge organisations.
I moved countries a few times times, living also in Lyon (France) for a year and finally back to Barcelona, where I’m currently based.
A blend of experiences that are my compass and toolbox.
Thanks to my mixed background and experiences I can now use a wide range of people-centric, qualitative, digital and immersive techniques to capture relevant opportunities and help build meaningful and innovative experiences for specific audiences.
I’ve also discovered how extremely enriching it is to teach, thanks to being invited as a speaker at the ELISAVA School of Design and Engineering, the Complutense University of Madrid, the IEBS Business School and at events by ELLE Magazine, among others.
My goal is to build empathy within organisations, helping them understand the needs different people may have and identify disruptive ways to connect with them.
All of these brought me here, with a strong believe that:
- Disruptive organisations have a strong empathy towards human needs and behaviours.
- Driving positive and sustainable change is what creates long-lasting value and growth.
- Honesty, transparency and a humble attitude are essential to build a ground of opportunities.
- Great things happen when people are in confidence, valued, recognised and respected.
- In any achievement, every piece counts, no matter how little or big.
- Things don’t happen by chance, it’s purpose, persistence and will what brings success.
You can see my full profile on Linkedin.