I analyse and understand people’s needs, attitudes and behaviours to help you design and build innovative solutions that connect with them.
Now more than ever before, we live in fast-changing environments that require for our organisations to adapt quickly to emerging needs. Organisations need to be proactive (instead of reactive), listen to people’s needs, attitudes and behaviours and start working today in what our societies will demand tomorrow.
Thanks to my mixed background and experiences I connect businesses with humans to help professionals build innovative products and services that people love to use, as well as supporting them to adapt to emerging social trends and avoid falling behind. I do that by using a wide range of people-centric, qualitative, digital and immersive techniques to inform the process with human evidence and insights.
Some of the methods that I have used the most include, but are not limited to:
- co-creation sessions with users
- user testing, concept testing and in-depth interviews
- online communities studies
- customer journey mapping
- service blueprints
- futures thinking and trend forecasting
My goal is to build innovative and future-proofed products and services that people love to use, by putting humans at the center of the process.
If you want to know more about me, you can see my profile on Linkedin.