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  • Why a user-centred approach can help secure your investment?

    Imagine that one day you decide to start a new business, you will start making chairs! You have some ideas of how you want to design them, the materials you would like to use and how you are going to sell them. You get started, you buy everything you need, you invest time, energy and…

  • How to run an ideation session using social trends

    In a previous article [LINK] I talked about the importance of social insights and trends to foster innovation. Today I’m going to focus on the ideation phase only. This can be used for any initiative aimed at driving a future-thinking mindset and to future-proof your ideas, projects and initiatives. Where to start from? Let’s start…

  • 5 steps to foster innovation with social research

    Nowadays, it’s not possible to consider a product, service or solution that is designed without using a human-centered approach, at least if it’s aimed to be used by humans!  If you want to be innovative, that becomes even more crucial. Let’s start by the beginning… What is exactly “innovation”? This is somehow a fuzzy term,…

  • What is Design Thinking and why is it so popular?

    Design Thinking is a design methodology based on applying a solution-based approach to solving problems, especially when those are complex or even unknown. One of the most relevant characteristics of this methodology is that it puts humans in the centre of the whole process and focuses on understanding their needs and problems. Why it has…