Concept definition

This is an easy way to identify what is the value that the new product or service concept brings to your audience and to your business.

This template helps you to:

  • Define and compare different product and service initial concepts
  • Identify the concepts with most potential based on audience needs and business goals
  • Choose and discard concepts more efficiently and with confidence
  • Have a structured process of defining product and service concepts to easily identify their possibilities


At the same time, by downloading this template you will also join the community and receive related guides and content to help you build innovative solutions putting humans at the center of the process.

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