The Lab

This is a collaboration service in which I do the research for you, connecting your users’ experiences with your goals to identify opportunities and set a direction for you to create disruptive solutions.

We live in fast-evolving environments. Now more than ever before, it’s important to build confidence in uncertainty and stay ahead of change.

Based on the goals you want to achieve, I will plan specific actions to understand your users’ needs, motivations and behaviours to work together on how to translate them into concrete solutions.

We will apply approaches from Design Thinking, Futures thinking, Social Research and Trends Research.

This will allow you to foster innovation, be more forward-thinking and agile, with a flexible structure and without compromising the time you dedicate to other topics.

Start building now the reality you want to have tomorrow!

How does it work?

  1. Send me the details of your project and its current status. Based on that I will schedule a free online evaluation session to understand your needs and how I can best help you.
  2. I will review everything we talked during this first session and will get back to you in 5 days with a proposal of roadmap and collaboration plan with timings, key milestones and alignment sessions.
  3. After agreeing together on the roadmap and collaboration plan, we will then schedule a kick-off session to get the project started!


Questions that can be answered include:

  • Why people don’t use this product or service?
  • What features should this product have?
  • What are the social trends I have to adapt to?