This is a program of ongoing personalised guidance to run your own research to identify relevant needs and behaviours from your users to build exceptional experiences and innovative solutions for them.

I will be guiding you in the application of social research techniques and innovation principles to help you work more efficiently in creating the right solutions for your audience. From defining the problem to solve, the questions to answer, to choosing the right research approach, applying the learnings and following up on them.

Over recurring online sessions, we will review your current situation and the status of your project, define the goals you want to achieve and the insights you need from your audience to get there successfully.

Together, we will test your project ideas, co-create solutions with your audience, identify ways of improvement and elements required to get the buy-in of your users, today and in the future.

How do the sessions work?

  • Flexible working sessions that can be booked in packages of 4 sessions, or individually.
  • You will have ongoing support through email and chat.
  • I will provide you with resources, templates and articles that are relevant to your needs.
  • Over the sessions, we will define the goal(s) you want to achieve, a timeline and a plan of actions to make it happen. We will review your objectives, define the roadmap and tasks for the upcoming days/weeks in order to achieve your goals. I will provide you with methods, tools and resources to create the impact you want.
  • In each session, we will also review the outcomes and define next steps, solve doubts, questions and do self-growth work.
  • No need to mention that all the information you share with me will be strictly confidential and will stay between us.

How are we going to start?

  1. Get in touch with me telling me your situation and needs. This will allow me to evaluate how I can best help you, to make sure that you make the most of this program and ensure satisfaction from both sides.
  2. If you agree with it, I will schedule a free evaluation session together to discuss your current situation, your mentoring goals, solve doubts and agree on next steps.
  3. Once I get your confirmation to get started, we will then schedule our first working session together to define your roadmap and first tasks!


Questions that can be answered include:

  • How can I best validate a product or business idea?
  • How can I start applying social trends in my projects?
  • What can I do to identify the Jobs-to-be-done of my customers?
  • How can I use customer insights in everything I do?